Format

Merzigo has announced a new season of its successful dating reality franchise Qesma W Naseeb: Alarusat & Alhamaat, produced as a Prime Video Original for audiences across the Middle East and North Africa. The 120-episode season marks the format’s debut on a subscription streaming platform, following its strong performance on YouTube, where the franchise has built more than three million subscribers and generated over two billion lifetime views since its launch in 2024.

Produced by M Networks, the joint venture between Merzigo and Melon Digital, the new season is now available on Prime Video across the MENA region.

The reality format follows a group of contestants living together as they form relationships, face emotional challenges and test the strength of their romantic connections. The latest edition introduces an additional twist by bringing brides-to-be and their prospective mothers-in-law into the competition.
Alongside its dating element, the series explores themes including the tension between tradition and modernity, women’s autonomy and intergenerational conflict.

Yigit Dogan Celik, Chairman and CEO of Merzigo, said:" We are proud to bring Qesma W Naseeb: Alarusat & Alhamaat to Prime Video with a season created specifically for its subscribers. This new season extends the concept of the show and adds a new dynamic to the everyday relationship between brides and their mothers-in-law." He continued, "The journey of Qesma W Naseeb shows what happens when a format proves itself natively: it becomes original programming for the world's biggest streaming services. Our focus on cinematic quality, cultural authenticity, and digital participation built an audience first, and that audience is what travels with the show wherever it goes.”

Shot in Turkey and released according to a daily broadcast-style schedule, Qesma W Naseeb has become one of the most-watched digital reality franchises in the Arabic-speaking market.The Prime Video commission represents a further step in the expansion of the IP across platforms, highlighting the growing potential for creator-economy formats to move from free digital distribution into premium SVOD environments.