Factual

Fremantle has secured a new global digital partnership with TV host and food writer Donal Skehan and Appetite Media, becoming their official social media partner worldwide. The agreement covers multiple titles from Skehan and Appetite Media’s catalogues, with a focus on expanding the reach of their food content through audience growth, engagement and brand extension initiatives. The partnership includes shows such as Donal’s Super Food in Minutes, Donal’s Family Kitchen and Nico Reynolds – All Fired Up, among others.

Under the deal, Fremantle will manage the publishing and global distribution of digital content from the partners’ programming, creating clips, compilations and other digital assets for a dedicated YouTube channel as well as across Skehan and Fremantle’s existing social media platforms.
The new digital destinations will showcase premium food IP while providing a platform for the development of social-first content strategies. Fremantle will also support future brand partnerships and sponsorship opportunities.

Robert Cocker, SVP of Social & Digital at Fremantle, said: "Partnering with talent such as Donal and the experienced creatives at Appetite Media is an exciting next step in our commitment to build global digital ecosystems. It has been very rewarding to come together to build new business lines and creative outlets for their stars, and I am thrilled that we are continuing to build on our offering so that our partners can create social content."
Donal Skehan added: "I've spent the best part of two decades making food content both on traditional media and social media, and this partnership feels like the natural next step. Fremantle has the reach to take the shows we make at home in Ireland to kitchens all over the world, and to do it on a platform where we've built a following of over a million food lovers, this feels like an incredible milestone. To be bringing eighteen years of work in the UK, Ireland and the US to a global audience like this, with a team I trust, is genuinely exciting."
Marc Dillon, Managing Director of Appetite Media, said: "Appetite Media has worked with Fremantle for years, and together we've brought our food shows to audiences in 26 countries around the world. This partnership builds on that long-standing relationship and takes it into the digital space, giving the chefs on our roster a global platform built for the way people watch food content today. For a small Irish production company, it's a proud moment."

The partnership reinforces Fremantle’s continued investment in digital-first strategies and its commitment to bringing premium content to audiences worldwide across multiple platforms.