The iconic competition show premiered on NBC in 2001, but it is not originally an American format. It is actually based on the Dutch show Now or Neverland, created back in 1998 by Endemol for the now-defunct channel Veronica (which, incidentally, also aired the very first edition of Big Brother).
And now, after nearly 30 years of history and adaptations across 32 different countries, the format is making a comeback in Finland after a 17-year hiatus. Commissioned by Nelonen Media’s streamer Ruutu, this new local version—titled Pelkokerroin and produced by Banijay Finland—marks the format’s latest international revival.
Inspired by Endemol Shine North America’s recent version—the ratings hit Fear Factor: House of Fear, which has been confirmed for a second season on FOX—this reimagining introduces a high-stakes social experiment. Alongside confronting intense physical trials, contestants will live together under one roof, navigating shifting alliances, mind games, and mounting social pressure. In an environment where trust is fragile, fear itself becomes a powerful strategy. In the end, only one contestant will conquer their fears and walk away with €20,000.
Great respect for a true TV classic, but a few more original formats definitely wouldn’t hurt the industry...
Axel Fiacco
