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Naturally, this strategic repositioning wouldn’t be complete without one of the most beloved and enduring unscripted genres: the cooking show. Two recent formats perfectly illustrate this trend.
The first is Sidemen Present: SideMenu, from the renowned British YouTube collective, The Sidemen. The show premieres on the MoreSidemen YouTube channel on June 18, with Prime Video exclusively dropping the second episode the very next day. The third episode lands on Prime Video on June 26, followed by the finale on July 3. Interestingly, episodes two, three, and four will hit MoreSidemen two weeks after their Prime Video debut. This “tactical alliance” between YouTube and major SVOD platforms—or even linear TV—is fast becoming a staple of the modern media landscape.
Format-wise, Sidemen Present: SideMenu sees the collective and various guest contestants tackling themed culinary challenges, complete with rotating teams, surprise twists, and rigorous judging from professional chefs and food experts.
The second format is Guy’s Feast Club, produced by Made In Network, which premieres on June 11 exclusively on Food Network’s YouTube channel. Here, the iconic American restaurateur, author, and TV presenter is on a mission to serve up epic food alongside unfiltered conversations with celebrities and influencers. In each episode, off-the-hook dishes pave the way for in-depth chats fueled by flavor, fun, and a healthy dash of competition.
As these examples highlight, while genre and format remain vital, the true critical success factor in this new television paradigm is the style and appeal of the creators. They now carry even more weight than in the traditional broadcasting era... but we will dive deeper into that topic in a future issue.
To read about another brand-new YouTube format, together with a brand-new traditional quiz show, for a public broadcaster, go to Espresso
SUBSCRIBE to the world’s most followed independent FREE NEWSLETTER to receive weekly updates on FORMATS, MARKETS & TRENDS around the world by clicking here
As these examples highlight, while genre and format remain vital, the true critical success factor in this new television paradigm is the style and appeal of the creators. They now carry even more weight than in the traditional broadcasting era... but we will dive deeper into that topic in a future issue.
To read about another brand-new YouTube format, together with a brand-new traditional quiz show, for a public broadcaster, go to Espresso
SUBSCRIBE to the world’s most followed independent FREE NEWSLETTER to receive weekly updates on FORMATS, MARKETS & TRENDS around the world by clicking here
