Kids

Millimages has appointed Caravanserai as licensing agent for its flagship brand Molang across Spain, Portugal and Andorra. The deal marks the first collaboration between the two companies and will see Caravanserai oversee consumer products activities for the feel-good franchise throughout the Iberian market as the brand continues its international expansion. Caravanserai currently manages a portfolio of brands including Miffy, The Little Prince, Popeye, The Gruffalo and Peter Rabbit.

Guillem Rey, Managing Director, Caravanserai said: “Molang represents kindness, happiness, and positivity through a distinctive and highly recognizable style. We’re excited to continue exploring new ways to bring this spirit into areas such as fashion, accessories, home décor, stationery, and beyond.”
Alexandra Algard-Mikanowski, Commercial Director, Millimages said: “We are very pleased to count Caravanserai among our partners and to work with them on developing Molang across Iberia. With many years of experience, Caravanserai has a strong understanding of the market, and their expertise in building lifestyle brands makes them a great fit for Molang and its positioning.”

Originally launched as an animated series a decade ago, Molang has grown into a broader lifestyle brand with a strong focus on positivity, comfort and emotional connection, helping drive its licensing and retail growth internationally.