The Romanian adaptation of The Anthill called Furnicuțele, premiered on April 20th on Antena 1 hosted by Denise Rifai, delivering a highly promising launch. Airing in the 17:00–19:00 slot, the show attracted approximately 425,000 viewers nationwide, almost doubling Antena 1’s usual audience in that time period.
The format quickly strengthened the channel’s position, achieving a 10.3% audience share and significantly narrowing the gap with leading competitors.
Performance was even stronger in urban areas, where Furnicuțele ranked #2, outperforming key channels and doubling previous figures. In the commercial target (21–54 urban), the show more than doubled its audience, reaching 75,000 viewers.
The format quickly strengthened the channel’s position, achieving a 10.3% audience share and significantly narrowing the gap with leading competitors.
Performance was even stronger in urban areas, where Furnicuțele ranked #2, outperforming key channels and doubling previous figures. In the commercial target (21–54 urban), the show more than doubled its audience, reaching 75,000 viewers.
