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ReelShort and Endemol Shine Brasil Partner on Brazilian Adaptation of Married at First Sight

ReelShort and Endemol Shine Brasil Partner on Brazilian Adaptation of Married at First Sight
ReelShort has partnered with Endemol Shine Brasil for the Brazilian adaptation of its hit vertical microdrama Married at First Sight. Locally titled De Repente Casados, the series will premiere on 18 April exclusively on ReelShort.
Originally launched in 2023, Married at First Sight has generated more than 227 million views worldwide, becoming one of the platform’s most successful titles. The Brazilian version forms part of ReelShort’s broader strategy to scale its content offering and expand its global footprint through localised productions.
The adaptation comprises 89 episodes in vertical format and stars Laryssa Ayres and Ricardo Vianna, with a special appearance by Adriano Garib. The series is directed by Rogério Passos, a well-established figure in Brazilian television drama.

Through the partnership, Endemol Shine Brasil brings its expertise in format adaptation, localisation and premium production, aligning with the growing demand for mobile-first, short-form content.

Nani Freitas, CEO at Endemol Shine Brasil, says: “Brazil has become one of the most mobile‑first entertainment markets in the world, and that shift is transforming how audiences consume content. In response, Endemol Shine Brasil is expanding its presence in this space, leveraging its expertise in high‑quality production and its
ability to adapt global formats and guidelines into culturally relevant, locally resonant stories"

Maritza Castro, LATAM Lead Producer at ReelShort says: “At ReelShort, we believe great stories are built locally. Partnering with Brazilian talent and crews allows us to bring authentic, culturally resonant stories to life.”
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