Originally airing on Nippon TV in Japan since 2006, "You Laugh You Lose" is a comedic endurance test where participants are placed in a 24-hour real-world scenario. The players must navigate an increasingly chaotic environment filled with pranks and celebrity appearances while following one strict rule: they cannot laugh. This acquisition bolsters Banijay’s comedy portfolio, which already includes the global success "LOL: Last One Laughing".
James Townley, Chief Content Officer, Development says: “'You Laugh You Lose' is a blockbuster comedy classic in Japan. It’s playful, unpredictable, and packed with international potential. The 24-hour scenario delivers escalating comedic tension, and the instant penalty gag adds a hilarious format beat. It is incredibly adaptable and complements our portfolio, offering our labels, and clients, a chance to craft a locally distinctive, market-defining hit.”
Hiroshi Fujiwara, Director & Vice President, Yoshimoto Kogyo Co. Ltd says: “We are truly honoured to be working with Banijay Entertainment, home to one of the world’s largest production networks, to drive the international expansion of 'You Laugh, You Lose' (No Laughing). We are proud to count it among Japan’s most popular variety shows, and we look forward to audiences around the world enjoying the format.”
The format will be featured as part of Banijay Entertainment’s third-party line-up for the London TV Screenings 2026, alongside other titles such as "Werewolves", "Ninja Warrior", and "All Star Hide and Seek".
The Clickbait Clinic with Stacey Dooley
Banijay Rights has acquired global distribution rights to upcoming BBC series "The Clickbait Clinic with Stacey Dooley" (working title), as this week’s London TV Screenings gets underway.
A new six-part documentary series for BBC One and iPlayer uncovers the truth behind some of the wildest health trends taking over our social media feeds. From award-winning production company Nutopia, the series will reveal how online trends are shaping our health choices.
Nicola Davey, VP Acquisitions, Banijay Rights, said: “'The Clickbait Clinic' is a bold, timely and hugely engaging series that takes a deep dive into some of the internet’s most extreme and obscure health claims. Speaking directly to the digital culture shaping our lives, this programme unpacks the mechanics of online information in a way that feels accessible, globally relevant and entertaining. It epitomises the depth and range that sits in Banijay Entertainment’s multi-genre catalogue as we head into The London TV screenings.”
Simon Willgoss, Chief Creative Officer, Nutopia, said: “'The Clickbait Clinic with Stacey Dooley' taps into a global shift in how we make decisions about our health - in a world where social media and viral ‘miracle’ claims travel fast. It’s a subject that resonates everywhere, and Stacey tackles it with a mix of proper rigour, curiosity and humour that gives it mainstream appeal. It’s a great first partnership with Banijay Rights on global distribution, and we can’t wait to share the series with audiences around the world.”
