Format

Passion Distribution has confirmed the first international commission for "Virgin Island", the social-experiment format that became a major television event in the UK during 2025. Following its record-breaking debut on Channel 4, the series has been commissioned by public broadcaster BNNVARA in the Netherlands. The Dutch adaptation will be produced by Concept Street, marking the first local version of the format outside the UK.

Originally produced by Double Act, "Virgin Island" delivered the largest streaming launch in Channel 4’s history and achieved the broadcaster’s highest consolidated share among 16–34-year-olds in over 20 years. The show’s cultural impact was further evidenced by over 13 million social media views and more than 800 media coverage pieces. A second season has already finished filming in the UK following the fastest recommission in the channel’s history.

In addition to the new format deal, Passion Distribution has secured finished-programme sales for Season One with broadcasters including Television New Zealand Ltd, Play Media NV (Belgium), and SBS (Australia).

Commenting on the Dutch commission, BNNVARA said: “BNNVARA has a long tradition of making the uncomfortable discussable, especially when it comes to sexuality, intimacy and the realities young people face. In a time where performance pressure, online comparison and loneliness shape how young generations relate to each other, honest conversations about connection are more necessary than ever. 'Virgin Island' is bold, vulnerable and culturally urgent, exactly the kind of format that resonates with young audiences while taking them seriously. It reflects our belief that public service television should not shy away from taboos but open them up.”

Producers Double Act added: “We’re thrilled to see that 'Virgin Island' is taking off around the world. In an era of rising intimacy anxiety and a lack of physical connection, this show's strikingly provocative conceit tackles a universal emergency head on - delivering something that is authentic, emotionally-rich and truly transformational.”

Passion Distribution commented: “The audacity of the concept, combined with Double Act’s nuanced documentary approach, has delivered a bold social experiment that speaks directly to the real concerns of young people. Spawning genuine OMG-level virality and streaming success, it’s no surprise that the world is taking notice.”