Format

Rabbit International has announced the addition of a new format to its global distribution roster: "For the LOVE of MUSIC". The show is produced by Monday Media Netherlands and distributed internationally by Rabbit Films.

Originally titled "Als IK het Zing" in the Netherlands, the format consists of six 49-minute episodes. It blends music entertainment with human interest, featuring A-list artists who rediscover the soundtracks of their lives through meaningful performances designed to spark social media engagement.

Since its premiere on January 1, 2026, on Omroep MAX for NPO 1, the show has been a ratings success, consistently outperforming competitors in its timeslot and ranking as the #2 program in its category. Discussions for a second season are already underway.

Irini Kylkilahti, Senior International Sales Manager at Rabbit Films, commented: “'For the LOVE of MUSIC' is pure prime-time magic! It offers spectacular musical moments, but also something even more valuable, authenticity and emotional connection. This feel-good format delivers a deeply touching viewing experience, creating an intimate sense of presence that resonates far beyond the screen. There’s no competition, only powerful storytelling through music. We are incredibly proud to bring this format to the international market.”

Chantal Labree, Creative Director of Monday Media Netherlands, added: “It’s not just a show about music; it’s an emotional experience. This format turns iconic songs into shared memories. The intimate raw performances and personal stories are made to move audiences everywhere, and we can’t wait to watch the world fall in love with it.”