Format

The Mashup to Make Its European Premiere at MIP London Following Strong US Industry Buzz

Global Agency is set to introduce its new original music competition format, The Mashup, to the European market with its European Premiere at MIP London. The launch follows the format’s highly anticipated unveiling to the global industry in the United States. The exclusive screening will take place on Monday, February 23, from 10:30 at the Turing Theatre IET London.

After generating strong interest among broadcasters, producers, and platform executives in the US, “The Mashup” now heads to London, positioning MIP London as the official European Premiere platform for the format.

The Mashup is a high-energy music competition where duos merge two contrasting songs into one unforgettable live performance. Each week, contestants spin a genre wheel—from Pop to Country—challenging their creativity and versatility. The show’s striking stage design and live voting Mashup Meter build suspense and visual excitement throughout every performance. In the Grand Finale, finalists perform solo alongside celebrity partners, but only one artist will take home the ultimate prize.

Creator of the Show and CEO of Global Agency, Izzet Pinto said: “We are very excited to bring ‘The Mashup’ to MIP London as its European Premiere. After the strong initial response in the US, we believe the format is perfectly positioned to resonate with European broadcasters and platforms. ‘The Mashup’ delivers fresh energy to the music competition space — and today, the industry is looking for originality more than ever.”