Format

The second season of Love on the Road launched with exceptional strength on 10 November on Dutch public broadcaster NPO. From day one, the new season outperformed its debut run and immediately ranked as the second most-streamed title on platform NPO Start.
Linear viewing on NPO3 shows the same impressive growth; the first five episodes of the new season are averaging 307,000 viewers, marking a 34% increase compared to the first Season.
The series also continues to outperform NPO3’s demographic targets with market shares of 11,6% in the 20-34 demo (target 8%) and 8,9,5% in the 20-49 demo (target 7,5%).
The series’ success extends far beyond television. Short-form Instagram clips from the show consistently attract 100,000 to over 400,000 views per video.
With nearly 600,000 unique accounts reached, Love on the Road ranks among the top-performing titles across NPO’s social platforms.
Love on the Road is a daily reality dating format in which van-lifers travel across Europe, meeting new dates along the way.
Before reaching their dream destination at the end of the journey, they must choose their ultimate love interest. Who will stay along for the ride?
The format has been successfully adapted in Lithuania for Telia Play and has been optioned in several territories, including Germany, with additional international interest growing rapidly.
The show is developed and produced by Tuvalu Media.