Format

Something Special's New Music Format Unforgettable Duet Conquers Korea

Something Special's New Music Format Unforgettable Duet Conquers Korea
Something Special’s latest reality-music program “Unforgettable Duet” debuted in Korea on November 5, 2025, on MBN and has achieved the top viewership levels on pay-TV after its first two broadcasts.

The opening pair of episodes of Season 1 delivered the highest ratings across all cable networks during their respective time slots for pay-TV households, securing the #1 position ahead of channels such as JTBC, KBS2, MBC, and SBS. In Episode 2, household viewership increased 27% week-to-week, while peak audience numbers climbed 9% compared with the previous episode.

“Unforgettable Duet” is a moving, unscripted original production that follows a person living with dementia and a family member as they embark on a meaningful journey of recollection. A celebrity host and a panel of well-known Korean entertainers—recognized for their musical expertise and sincere emotional responses—accompany viewers through each family’s touching experience.

New Appointment

Something Special has appointed former CJ ENM executive Hayoung Rhee as Vice President and Head of Sales. Jin Woo Hwang, President & Executive Producer at Something Special, commented: “We’re absolutely delighted that our cherished series launched its full season on MBN with such outstanding results! After two weeks on air, the program has delivered leading ratings and continues to draw new audiences. Producer Jacob Han and Something Special’s Head of Productions will attend ATF alongside our esteemed new VP and Head of Sales, Hayoung Rhee—whom we warmly welcome! Also joining us at ATF is our senior sales executive, Courtney Boyett. Our team is stronger than ever, and we are committed to expanding Korean formats worldwide.”

Rhee added: “I’m truly thrilled to join the remarkable team at Something Special, a trailblazer in Korea’s format industry. I look forward to presenting our newest slate at ATF and other major global content markets.”
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