Format

TGC Global Entertainment (TGC GE) has acquired the international rights to "Gold Rush" (12x70'-90'), this year’s breakout Chinese reality format, created and produced by Hunan TV. The business reality show takes viewers into the nation’s universities to discover the next generation of game-changing innovators.

The first series aired successfully in prime time reaching a whopping 2.3 billion online views over the full run on Hunan TV and Mango TV. The action starts with 30 students drawn from diverse disciplines and with equally diverse visions, who must battle through a series of tasks and challenges designed to turn their bold ideas into real-world breakthroughs. Along the way, the wannabe entrepreneurs must prove they have the grit, determination and skill to go from dreamer to dealmaker by pitching their concepts to their peers, negotiating with industry titans and facing the country’s top investors — live on television.

Wang Tian, Vice President of Hunan TV said: “'Gold Rush¿ is the first-ever business competition dedicated to university students, which brings an unprecedented level of authenticity to the genre. Unlike traditional entrepreneurial formats that rely solely on in-studio pitches, Gold Rush combines peer and investor pitching, on-site visits, incubation exchange and real-world mentorship. Leading entrepreneurs and investors actively participate, offering not just exposure but genuine support and resources. It’s both a high-stakes competition and a fair, open and authentic platform where fresh ideas from young people are recognised, nurtured and given the chance to become reality.”

Phil Gurin added: “In today’s challenging economic climate, audiences are eager for positive business stories; stories that highlight the entrepreneurial spirit, passion and determination of brilliant young people with the power to improve the world. In terms of emotion, that’s exactly what Gold Rush delivers. But there’s more good news: Gold Rush is also cost-efficient, features — and therefore appeals to — a valuable but hard-to-reach demographic and explores universal themes that resonate across countries and cultures. We reckon that should be enough to spark a gold rush from international buyers!”