Industry

Raúl Berdonés, founder and executive chairman of Secuoya Content Group, emphasized the importance of the transformation undertaken in recent years: "Four years ago, we made a bold decision to pivot from a service-based business model to become a content-driven company. Today, the results validate that choice. Our strategy—focused on retaining intellectual property, diversifying content exploitation, optimizing tax incentives, ensuring creative freedom, and building a solid and sustainable international expansion—is proving to be profitable, scalable, and competitive."

Over the past year, the company made significant progress in its international expansion strategy, strengthening a global production model with the launch of a new production hub in Colombia. The first co-production between Colombia and Spain, Los 39, has enabled the company to benefit from tax incentives in both countries, demonstrating the viability and scalability of its international model. To expand the global reach of its fiction productions, Secuoya Studios is developing an innovative model based on an international network of executive producers, known as Pods. This system, set to launch in ten key countries — including the UK, France, Germany, Iceland, Mexico, and Colombia — will give the company direct access to local talent, strategic projects, and tax incentives in each territory. Each Pod comprises a multidisciplinary team made up of an executive producer, a head of development, and a fiction coordinator, enabling the company to manage multiple productions simultaneously while maintaining high quality standards. In the scripted and film segments, Secuoya has strengthened its position with an ambitious creative slate, developing and producing titles such as Los 39, Shades, Terra Alta, Arcadia, and The Crossroads, as well as feature films including Padres, El cuento del lobo, Under a volcano, and Aullar.

The company also expanded its services division, delivered major engineering projects, and opened a new post-production center, all while reducing financial debt by 5%. With over 2,000 staff operating in the U.S., Latin America, Europe, and the Middle East, Secuoya positions itself as a global leader in Spanish-language content.