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Empowering Female Leaders in Media, Technology, and Innovation - Exclusive Interview with Elena Petrova and Ksenia Gutman

Empowering Female Leaders in Media, Technology, and Innovation - Exclusive Interview with Elena Petrova and Ksenia Gutman
At Nem Dubrovnik (June 10-13, 2024) Formatbiz had the pleasure to meet Elena Petrova, Head of Group Content Procurement and Broadcasting in the International Business division of A1 Telekom Austria Group, but in this exclusive interview she talked about her new project HerBizz International along with Ksenia Gutman, Co-Founders of HerBizz International.

What inspired the creation of HerBizz International, and what are its primary goals?
Elena: HerBizz International was founded from a shared vision for transforming the female business landscape. Ksenia and I met during our Global Executive MBA studies at the WU Executive Academy in Vienna and realized that we both wanted to create a platform that not only addresses the underrepresentation of women in leadership roles but also empowers them to excel in media, technology, and innovation. Our primary goal is to provide women with the resources, networks, and training they need to succeed in these dynamic fields. HerBizz International is not just an organization — it’s a movement that’s revolutionizing the way women engage with innovation, technology, content and media. Join us in our mission to support and inspire the next generation of female leaders.

How does HerBizz International support the professional growth of women in media, technology, and innovation?

Ksenia: We offer a range of initiatives designed to support professional growth. This includes networking meet-ups, workshops, international events, educational programs, and mentoring initiatives. These are supported by local and international partners like weXelerate, Vienna’s biggest innovation hub, and Women in Web3 Global, where we’ve established an Austrian chapter. We have also partnered up with other institutions in AI. Web3 and media to bring more value and knowledge to our community. Our programs are tailored to address the unique challenges women face in these industries, helping them to enhance their skills, build valuable connections, and stay ahead of emerging trends.

What unique challenges do women face in the fields of content and media, technology, and innovation, and how does HerBizz International address these challenges?
Elena: Women in these fields often face challenges such as gender inequality, pay gaps, and a lack of representation in leadership roles. Additionally, there's confusion and fear surrounding emerging technologies like Blockchain and AI. The media industry also faces rapid changes and requires adaptability and continuous learning. HerBizz International tackles these issues head-on by creating a platform where women can engage with these topics in a supportive environment. We provide educational resources, foster a community of like-minded professionals, and advocate for diversity and inclusion at every level.

How does HerBizz International leverage the synergies between media, innovation, and technology to benefit its members?
Ksenia: The intersection of media, innovation, and technology brings a wide perspective and unique opportunities for our members. By combining these fields, we create a holistic platform that allows women to explore and excel in multiple areas. For instance, our workshops might cover how AI can be used in media production, or how blockchain technology is transforming content distribution. These synergies help our members stay ahead of industry trends, fostering innovation and creative problem-solving. This integrated approach not only broadens their skill sets but also opens up new career pathways.

Can you share details about the HerBizz International launch event and future plans?
Elena: Absolutely! The HerBizz International launch event will be held on Wednesday, 19 June 2024, at 17:30 at weXelerate, Praterstrasse 1, 1010 Vienna. This event will be an excellent opportunity to connect, inspire, and grow together, particularly for those in the media, technology, and innovation sectors. The next event is scheduled for October 10, and we would love to invite you and explore ways to cooperate with you on it. Please refer to the link below for more details about the agenda of the first event: HerBizz International Launch Event Details.
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