The news was in the air (David Ciaramella had already mentioned it in Friday's Espresso of 8 March). MIPTV has been a long, beautiful history: after a brief Italian "experiment" (the first audiovisual content market - MIFED - was born in Milan in 1960), Bernard Chevry "invented" the “Marché International des Programmes de Télévision” (Miptv) in 1963, first in Lyon and, two years later, in Cannes in 1965.
Now MIPTV is disappearing forever to become MIPLONDON, which will take place in the same week as the London TV Screenings, from 24 to 27 February 2025, as a kind of 'collateral' event: here is the full announcement from organiser RX France.
Everyone will miss the gentle spring strolls on the Croisette, but let's face it, this was an inevitable decision. Content markets have grown by leaps and bounds in recent years (I counted 49 between 2023 and 2024: if you want I can send you the full list...), and the situation was becoming grotesque. It’s inevitable that weaker events will disappear, and unfortunately MIPTV was one of them, also because, let's face it, Cannes is nice, but far from everything and not easy to get to.
Television is irreversibly changing as a result of three factors: the emergence of new technologies (first and foremost AI), digitalisation and market fragmentation. The death of MIPTV (albeit with a partial "resurrection") is a further sign of this.
To read the other news a German and a Spanish game-shows, with strong visual impact ESPRESSO
