France’s Satisfaction Group is launching an Iberian arm after partnering with entrepreneur and producer Daniel Domenjó to target the Spanish, Portuguese and Latin American markets.
Domenjó, the Spanish TV host and former executive director of Mediacrest, will serve as CEO at Satisfaction Iberia, which comes after Satisfaction boss Arthur Essebag told he would like to expand into Spain in 2023.
Satisfaction Iberia will aim to develop, adapt and produce mainly unscripted content for Spanish, Portuguese and Lat Am markets and reach production agreements worldwide.
Essebag has presented shows such as the French version of Deal or No Deal and Ce Soir Avec Arthur in France having previously been co-MD of Endemol France alongside Banijay boss Stéphane Courbit.
France’s Satisfaction Group teams with Daniel Domenjó to launch Iberian arm
