Eva Longoria to join a panel about content at MIPCOM 2023 with Cris Abrego (Banijay Americas)

Eva Longoria to join a panel about content at MIPCOM 2023 with Cris Abrego (Banijay Americas)
Cris Abrego Banijay’s Chairman of the Americas and award-winning actress, Emmy®-nominated director, producer, and activist Eva Longoria will take part in a joint future-facing keynote at MIPCOM 2023 (16 – 19 Oct). 
The panel is titled “The Future of Content: What Comes Next?” and will be held at the Grand Auditorium of the Palais des Festivals in Cannes on Monday, October 16 at 16.00 as part of the conference programme’s Media Mastermind series.

Abrego previously served as President and CEO of Endemol Shine Holdings. As co-founder and CEO of 51 Minds Entertainment, and he was one of the pioneers of the celeb-reality genre with breakthrough shows such as The Surreal Life, growing the company to be a major unscripted studio acquired by Endemol five years following. He began his career at Bunim/Murray Productions, where he worked on unscripted hits The Real World and Road Rules. Abrego also serves as Chair of the Television Academy Foundation, the charitable pro-social arm of the Television Academy, and as a member of the Executive Committee for the Television Academy.

Longoria founded production company UnbeliEVAble Entertainment in 2005, soon after her breakthrough onscreen role on Desperate Housewives, to intentionally bring stories from Latinx and other underrepresented communities to screen. The  company has since been behind hits including Grand Hotel (ABC), Telenovela (NBC), the Emmy Award-nominated documentary Reversing Row (Netflix), and the celebrated culinary docuseries Eva Longoria: Searching for Mexico (CNN). Named by Variety as one of its ‘Directors To Watch’ in 2021, Longoria made her feature directorial debut with the critically and audience-acclaimed Flamin' Hot, released earlier this year with Searchlight Pictures on Disney+ and Hulu. Longoria also directed and produced the Sundance-premiered and critically-acclaimed documentary La Guerra Civil (DAZN) chronicling the historic bout between boxing legends Oscar de la Hoya and Julio Cesar Chavez. A dedicated philanthropist and activist, she has consistently lent her voice to a range of key issues, including diversity and inclusion in the media, Latina entrepreneurship, and STEM education.