French Fiction reached an unprecedented record in exports and US becomes a leading market

French Fiction reached an unprecedented record in exports and US becomes a leading market
During a press conference hold on the first day of the Unifrance Rendez-Vous in Biarritz,  on Monday, September 4, the CNC (National Center for Cinema and the Moving Image) and Unifrance released their annual report on the export of French TV programs.

Cécile Lacoue, Director of the Research, Statistics and Forecast Department — CNC presented the figures in front of the journalists and in 2022 - she confirmed:" that sales of French TV programs soared to an unprecedented level of €214.8 million, an increase of 15.4% over 2021 and 4.7% over 2017, the previous record prior to 2021. This significant rise can be attributed to the growing international appeal of French programs, combined with a more favorable environment as the effects of the pandemic gradually subside and professional markets regain strength".

Bolstered by favorable market conditions, with the arrival of programs with strong commercial potential and a number of exceptionally high sales of dramas to global platforms, international sales reached an extremely high level in 2022 (€214.8 million).

"The scripted sales is also strong with the incredible success of some IP - said Randall Broman, Head of International Sales, Scripted — Mediawan Rights - Call My Agent, The Bureau are reaching more than 20 new adaptions in the world". French programming are also reflecting the high quality and variety of TV contents in all genres and in particularly, Italy is one of the first country buying from France. The sale of ambitious and innovative series in a wide range of genres (historical series, young adult content, fiction driven by female leads), such as HIP, Marie-Antoinette, About Sasha, and Vortex, along with the continued success of French procedural series, such as Tandem, Deadly tropics, and Bright Minds, explains the success of French dramas on the international scene.

Documentaries also experienced a strong rebound in 2022 after a challenging year in 2021 (up 32.1%), registering €48.6 million in international sales. The effects of the pandemic, including delivery delays, gradually subsided.

The high quality and diversity of French documentary productions, especially in popular genres such as historical, investigative, and nature/animal themes, have enabled these works to circulate widely. This can be seen in the success of La Story Zelensky, Constructions animales, and Planète archéologie.

Sales of animations fell back in 2022, for the second consecutive year, reaching €57.6 million (down 5.3% compared to 2021). While French animated programs continue to be distributed worldwide – with notable titles including Miraculous: Tales of Ladybug & Cat Noir, Lupin's tales, and Edmond and Lucy –and the fact that they enjoy a high level of acclaim, particularly preschool series, the export of animated programs is currently experiencing a downturn. This is particularly due to a decrease in global rights sales, which had achieved excellent levels in recent years.

The geographical distribution of sales of French TV programs in 2022 was similar to that of 2021. Western Europe remained the primary purchasing region, registering €87.3 million (up 8.4% compared to 2021) and accounting for 40.7% of global revenue, the lowest level recorded to date. This continuing decline in Western Europe's market share over the past decade can be explained by the sharp rise in global rights sales. North America takes second place in 2022, with €29.1 million (up 24.5% and a market share of 13.5%), followed by the Asia/Oceania region, with €16.5 million (up 11.6 % and a market share of 7.7%). Finally, sales to Central and Eastern Europe amounted to €10.2 million (4.7% of the market).

In 2022 for the first time, the USA was the leading export market for French TV
exports, with €19.2 million in sales, thanks to a string of exceptionally substantial deals, including the HPI format. Germany was the second biggest buyer of French TV content, with sales reaching €14.2 million, closely followed by the United Kingdom, with €14.1 million.

To read the full report goes to the LINK