Endemol Shine Brazil, SKOL and Facebook launch first social soap opera in BrazilEndemol Shine Brazil, SKOL and Facebook launch first social soap opera in Brazil

Telenovelas | Rio de Janeiro | 10/10/2019

Endemol Shine Group has announced that Endemol Shine Brazil has partnered with Ambev’s SKOL brand and Facebook Brazil to launch the nation’s first digital soap opera. The project is secured with F/Nazca Saatchi & Saatchi and Blinks. Tour das Tours ((Endemol Shine Brazil/SKOL), the first scripted project from Endemol Shine Brazil, will premiere October 11 on Facebook Brazil. The series features 11 episodes that are less than five minutes in length. Facebook is full of stories ready to extrapolate social networks, especially within groups discussion. ‘Tour das Tours’ is born from this insight, a social soap opera inspired by the stories of LDRV, one of the most successful groups on the Brazilian platform, with more than 400 000 members. The novel is born with digital focus and it is connected to Facebook's strategy of valuing groups, responsible of creating and expanding internet conversations. Across 11 episodes on Facebook, the public will follow the trajectory of three characters: Francis (instagram: @real_francis_oficial), Bela (instagram: @labelaemvenus) and Will (instagram: @eu_will_survive).
FormatBiz



Italian News

  • Rome - 12/11/2019  Rai 1 will air tv movie about the story of famous italian brand Piaggio: Produced by Movieheart starring actor Alessio Boni read more
  • Rome - 12/11/2019  Disney will be launched in Italy next March 31 : The group of Western European countries includes France, Spain, United Kingdom  read more
  • London - 12/11/2019  Con Conduttore is the first BBC Scotland format to be aired by Mediaset: The format will be produced by Endemol Shine Italia read more
  • Rome - 11/11/2019  Antonino Cannvacciuolo will host Cook Academy for Sky UNO: The new series will be distributed by Endemol Shine Group read more
  • Milan - 08/11/2019  Giancarlo Scheri head of Canale 5 is very pleased with the return of Adrian on screen: In a press note released today he said that was an important event on Mediaset read more
  • Milan - 07/11/2019  TV8 launches a new series based on current affairs hosted by Marco Maisano: The show will be aired in second late night on November 6 read more
endless love Kidnapped love

Tv Events

  • Los Angeles - 08/11/2019  NATPE Miami 2020 Relaunches Iconic Iris Awards Honoring some tv personalities: Soledad O’Brien, Mort Marcus, Ira Bernstein and Perry Sook will be awarded in January  read more
  • Lille - 04/11/2019  Series Mania announces a writers campus to be held in Lille France: After the success of the 2019 event the general director launches the idea read more
  • Los Angeles - 29/10/2019  Director Lina Wertmüller honored by Hollywood said would like to change the name with Anna: Italian actress Isabella Rossellini transletd her speech during the ceremony read more
  • Zagreb - 23/10/2019  Academy Award winner and nominees confirm participation at First NEW ZAGREB 2019: Renowned speakers will share their knowledge and experience through lectures, one-on-one discussions, panels and workshops read more
  • Cannes - 21/10/2019  MIPTrends: The Topics, Hashtags and Trends that Marked Mipcom 2019: At the end of Mipcom on Thursday October 17 was presented the list of trend topics  read more
  • Cannes - 21/10/2019  Miptv 2020 will takes place from March 30 to April 2 with a new re imagination : During a press conference Laurine Garaude and Lucy Smith expleined the new changes  read more
uni