Endemol Shine Brazil, SKOL and Facebook launch first social soap opera in BrazilEndemol Shine Brazil, SKOL and Facebook launch first social soap opera in Brazil

Telenovelas | Rio de Janeiro | 10/10/2019

Endemol Shine Group has announced that Endemol Shine Brazil has partnered with Ambev’s SKOL brand and Facebook Brazil to launch the nation’s first digital soap opera. The project is secured with F/Nazca Saatchi & Saatchi and Blinks. Tour das Tours ((Endemol Shine Brazil/SKOL), the first scripted project from Endemol Shine Brazil, will premiere October 11 on Facebook Brazil. The series features 11 episodes that are less than five minutes in length. Facebook is full of stories ready to extrapolate social networks, especially within groups discussion. ‘Tour das Tours’ is born from this insight, a social soap opera inspired by the stories of LDRV, one of the most successful groups on the Brazilian platform, with more than 400 000 members. The novel is born with digital focus and it is connected to Facebook's strategy of valuing groups, responsible of creating and expanding internet conversations. Across 11 episodes on Facebook, the public will follow the trajectory of three characters: Francis (instagram: @real_francis_oficial), Bela (instagram: @labelaemvenus) and Will (instagram: @eu_will_survive).

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