Endemol Shine Group announces a new drama series in Israel Endemol Shine Group announces a new drama series in Israel

Format | London | 13/08/2019

Global content creator, producer and distributor Endemol Shine Group today announces that prolific scripted producer Endemol Shine Israel is behind a new dramady for Israeli broadcaster YES.

Produced by Endemol Shine Israel, Fifty is an eight-part series created by renowned novelist and screenwriter Yael Hedaya, who has written for the acclaimed Israeli TV drama series "Betipul" (“In Treatment”).

Fifty tells the story of 49-year-old widowed screenwriter Alona Nachmias, played by Ilanit Ben-Yaakov who is struggling to raise her three children; 22-year-old Carmel, 17-year-old Yali and 11-year-old Shira.

Alona has two important goals to achieve before she turns 50. Firstly, to sign a development deal for a comedy series she wants to write about 50-year-old women. Secondly, to have sex. By the end of the season she achieves one of these.

Directed by award winning director Daphna Levine, one of the creators of "Euphoria" which was recently adapted by HBO, Fifty stars Ilanit Ben-Yaakov, Dudu Elharar, Guy Arieli, Ofri Prishkolnik, with a guest appearance by Guri Alfi.

Endemol Shine is the exclusive distributor of Fifty across all platforms and also has the rights to produce or license local versions of the show around the world.

Creator Yael Hedaya comments; “Fifty is inspired and fuelled by the charged particles of my life as a writer and a single mother by choice, of three children. The single part was not by choice, but the kids were. Everyone admires me for my courage, but truth is I was probably just exploring new methods of self-destruction. When I turned 50 I decided to let nature do the job, so that I can sit back and enjoy being an aging dysfunctional parent."

Amir Ganor, CEO of
FormatBiz



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