Big Brother Poland renewed after successful comeback on TVNBig Brother Poland renewed after successful comeback on TVN

Format | Varsavia | 16/07/2019

Global content creator, producer and distributor Endemol Shine Group today announces that Polish broadcaster TVN has ordered a new series of Big Brother following its successful comeback after a ten-year break.

Endemol Shine Poland successfully brought the show back to the format’s original broadcaster TVN in March this year. Following the hugely popular 13 week run, TVN commissioned a new series which will air in September this year.

Big Brother’s return in Poland was a hit with the younger audience with an +143% increase of the key demographic watching the reality series on TVN7. The finale of Big Brother Poland watched by 1.15 million viewers aired on June 10th and saw Magda Wojcik crowned the winner.

Big Brother was also the most engaging format in the history of Polish social media with 58,000 likes on Facebook, 140,000 followers on Instagram and more than 1000 clips cut by fans posted on Polish social platform Mikroblog.

Set on a picturesque lake just outside Warsaw, Big Brother Poland was the first version of the reality hit to be filmed in a real life existing house, rather than a studio set which has given an authentic feel for relationships to develop. The Polish series also implemented key tech innovations with a fully connected house which could limit access to rooms, fridge and even the coffee machine for housemates.

The deal follows the recent news that Big Brother is making a comeback in Germany on Sat1 in 2020 and where a celebrity version will start next month. Germany is the third market to announce the format’s return this year after Poland and Finland, where the show will debut in September. The Finnish version will incorporate new green initiatives and will be filmed at an existing location of REDI shopping mall in the heart of Helsinki, where the set will incorporate recycled materials.

This year marks 20 years since Big Brother made its worldwide debut in the Netherlands. The format enjoys ongoing success around the world with 26 productions airing across 14 territories in 2018, which was also the most successful year for VIP to date with 13 series airing in eight markets
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