Best.Cover.Ever. gets Brazilian treatmentBest.Cover.Ever. gets Brazilian treatment

Format | Brazil | 13/06/2019

Best.Cover.Ever. gets Brazilian treatment Endemol Shine Brasil has partnered with the country’s largest music festival, VillaMix, and Ambev, part of the brewer AB InBev, to create a branded local production of Best.Cover.Ever.

The Brazilian adaptation, which is titled O Próximo Número 1 VillaMix, is a branded production for AB InBev’s Brahma beer brand. The six-episode series is a celebration of sertanejo music and will whittle down contestants to five finalists who will perform at the VillaMix festival in Brazil. The winner will sign a contract with Brazil’s largest artist management company of sertanejo music, AudioMix.

Echoing the U.S. format, the contestants do not know they will be performing alongside their idols. Luan Santana, a sertanejo musician, is the host of the show. The competition is judged by Santana, alongside artists Jorge & Mateus, Xand Avião and Bruno & Marrone, as well as Marcos Araújo of AudioMix.
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