Mastiff’s Made in Sweden to land on SVTMastiff’s Made in Sweden to land on SVT

Format | Sweden | 24/05/2019

Made in Sweden, a design competition show from the Banijay Group company Mastiff Sweden, is set to launch on SVT.

The six-part series will follow amateur craftsmen as they compete to be named the best craftsman in Sweden. It will challenge the amateurs to use a range of materials, including ceramics, paper, leather, forging and wood, to express themselves. They will then be judged by a panel led by the designer Samir Alj Fält. Made in Sweden is slated to air on SVT this fall.

Created by Mastiff Denmark and Mastiff Sweden, Made in Sweden ran on Denmark’s DR1 in 2015 and 2016. The title is distributed by Banijay Rights.

Show presenter Pernilla Månsson Colt said: “It’s great fun to follow the contestants and their creative ideas. I myself am an amateur, but I learn things all the time in this program! It’s great to make a craft program that actually takes the design into the 2020s… finally uniting the nation’s interest in traditional craft with an exciting competition program.”

Johan Liljeroth, executive producer at SVT, added: “Made in Sweden finally unites the great interest in traditional craft art with an exciting competition program.”

Matilda Snöwall, Mastiff Sweden CEO, commented: “It’s great to see Made in Sweden find a home on SVT. Combing traditional arts and crafts with the drama which comes with the competitive reality genre, we hope to build an entertainment brand that resonates with audiences across the nation.”
FormatBiz



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