Endemol renew local MasterChef version in Thailand with Heliconia H GroupEndemol renew local MasterChef version in Thailand with Heliconia H Group

Format | London | 11/05/2019

Endemol renew local MasterChef version in Thailand with Heliconia H Group Endemol Shine International today announced they have renewed MasterChef Thailand for a third season as well as a second season of MasterChef Junior Thailand with Heliconia H Group in a deal negotiated by Endemol Shine International’s Senior Sales Director Daryl Kho. Both series will air on BBTV CH7.
“With the huge success of MasterChef Thailand Seasons 1 and 2 and MasterChef Junior Thailand Season 1, we are confident in making a commitment, to be at the top of the game and that is why we have commissioned MasterChef Thailand Season 3 and MasterChef Junior Thailand Season 2.

“The key in creating a reality show is ‘the real story’. We showcase unique and creative challenges on MasterChef Thailand so that each contestant can show their capability and genuine reactions. We transform raw footage into a highly entertaining show, created through attractive storytelling. At the same time, educating audiences and sharing the flavours of true Thailand” said Kitikorn Penrote, CEO – Heliconia H Group MasterChef Thailand has been awarded National Winner for Best Adaptation of an Existing Format at the 2018 Asian Academy Creative Awards, Best Variety Show Award at the 2018 Nataraja Awards, Best Television Program Award from the 2018 Dara Daily Awards and Program of the Year Award at the 2017 Fever Awards.

MasterChef Junior Thailand Season 1 was the highest rating show for a reality format adaptation on Digital Terrestrial Free TV as well as the No. 1 hashtag trending show in Thailand during the broadcast period. MasterChef is the worldwide smash hit format that sets out on a nationwide quest to find the best amateur cook in the country. A cook whose passion, creativity, technical skill and love of food means that they are truly a MasterChef. Through tough individual and team challenges, our amateur cooks are judged by some of the country’s top chefs and distinguished food critics. It’s a life-changing journey for many, but only one will be crowned the nation’s MasterChef. A No.1 rated show from the UK to the US, Sweden to Spain, Italy to Israel and beyond, television’s toughest talent series has become a truly global hit. Now produced in over 60 markets worldwide, MasterChef is watched globally by more than 300 million viewers and has transformed over 100 amateur chefs into professionals. The MasterChef format and finished programmes are represented internationally by Endemol Shine Group, and is based on a format originally created by Franc Roddam.

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