Keshet International & NTV join forces for Drive MasterKeshet International & NTV join forces for Drive Master

Format | Tel Aviv | 11/04/2019

Keshet International & NTV join forces for Drive Master Keshet International has launched a co-development partnership with Russian broadcaster NTV, with the companies aligning for the entertainment talent-show format Drive Master.

Bringing the world of cars and driving indoors into a shiny-floor setting, Drive Master aims to find the nation’s best amateur drivers. The show is set within a studio that has been built around a parking lot, and will feature driving stunts and skills to create an action-packed and suspenseful format taped before a live audience. Week after week, drivers who fail the challenges will be eliminated, with the one driver remaining at the end earning the prize and the Drive Master title.

Drive Master is set to be the first format co-developed by Keshet International and NTV as part of a wider agreement, which will see the companies working together on additional nonscripted formats. The series will be produced locally in Russia by Weit Media ahead of a fall premiere. Keshet International will be responsible for international sales.

Revital Basel, Keshet International’s managing director of networks, said: “We are really excited to be formally announcing our first partnership with a local broadcaster to co-develop ambitious new formats such as this high-octane re-invention of the traditional shiny-floor talent show with NTV. Featuring contestants of all ages alongside a compelling cast of cars, Drive Master is going to be a captivating prime-time entertainment series that families can sit down and enjoy together.”

Timur Weinstein, NTV’s general producer, added: “We are happy to be one of the first Russian television companies to launch a brand-new original nonscripted project in collaboration with an international media company. Following the success of The Road to Calvary, we are happy to announce our partnership with Keshet International in the nonscripted projects area. NTV has a vast experience in big-scale show production, and we’ve always put a big emphasis on our production values. The show’s challenges will take place in a pavilion and on the Russian FIA F1 top category racetrack. We believe that our new show would be a hit among the worldwide audience.”

Italian News

  • Milan - 25/04/2019  Rai 2 premiered The Voice of Italy with 2.4 milion viewers : The sixth season of hit singing talent show back on the Italian pubcaster read more
  • Rome - 18/04/2019  Mediaset opens the set of new drama series Oltre la soglia (Beyond the threshold): Starring Gabriella Pession and produced by Paypermoon Italia for RTI Group read more
  • Rome - 16/04/2019  Rai1 broadcast a series dedicated to the earthquake in the city of Aquila: Ten years after the terrible event there are still many things to do... read more
  • Milan - 14/04/2019  Rai1 dancing show Ballando Con Le Stelle won pt slot with 4.5m: Canale5 talent Amici scored 3.9m viewers read more
  • Milan - 12/04/2019  Big Brother 16 premiered on Canale 5 with 3.4 million viewers on the first episode: The new season hosted by Barbara d'Urso reached the young audience also on social with the hashtag #GF16 read more
  • Rome - 12/04/2019  Mediaset received a lot of interest for The Silence of Water at MIPTV 2019: The most talked title at the stand was the recently series launched by Canale 5 read more
endless love fresh would you take your ex back

Tv Events

  • Cannes - 06/04/2019  MipTv 2019 starts today with a full agenda of events and meetings: Today, the top week-end events, MIPDoc, MIPFormats and MIPDramas read more
  • Cannes - 27/03/2019  MipDoc project pitches unveil 10 finalists: The event will be held at the JW Marriott Cannes before MIPTV market read more
  • Lile - 27/03/2019  Series Mania Forum announces winner of the co-pro pitching sessions: Series Mania Forum Best Project Award given to French drama series “Purple”  read more
  • Cannes - 20/03/2019  2nd Kids Live Action Pitch and inaugural Pre-School Animation Pitch unveils selection: They will take place during In Development Kids in Cannes read more
  • Manchester - 20/03/2019  K7 Media set to headline record-breaking seven sessions at MIPTV 2019: CEO Keri Lewis Brown will be very busy with her colleagues in Cannes read more
  • London - 19/03/2019  Race for Real is the only italian format included in C21 Format Awards finalist: The show produced for Italia 1 is produced by Prodotto and distributed by Mediaset Distribution at MIPTV read more