Mipcom: Endemol Shine China & Hunan TV in format pactMipcom: Endemol Shine China & Hunan TV in format pact

Format | Cannes | 15/10/2018

Mipcom: Endemol Shine China & Hunan TV in format pact Endemol Shine China and Hunan TV have entered into a partnership to co-develop new original formats.

The pact will see both companies work closely together to co-create multiple new non-scripted television formats for the local Chinese linear broadcast market, as well as identify opportunities for international distribution. Ten new format ideas have already been presented by Endemol Shine China to Hunan TV that they are now developing further together with the aim of finding China’s next prime-time weekend hit show for release in early 2019.

William Tan, managing director of Endemol Shine China, said: “We have worked very closely with Hunan TV over the years, delivering Chinese adaptations of global hit formats such as Your Face Sounds Familiar and Anything Goes, both of which achieved fantastic ratings in China. I am very pleased that we are now embarking on this exciting co-development adventure together, building on the opportunities presented by the vibrant Chinese content creation market, and in line with the Chinese government’s call for further content innovation and content export. Long-term strategic partnerships will continue to be key for us in China and we look forward to developing further collaboration opportunities in order to deliver exciting and novel content for the local and international markets.”

Nicola Bamford, CEO of international operations at Endemol Shine Group, added: “China is a hugely exciting market with incredible creative potential and we are very pleased to be collaborating with important local players such as Hunan TV to develop China’s next big hit format with the potential to reach global audiences through Endemol Shine Group’s international distribution network.”
FormatBiz



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