Major Platform Iqiyi and facebook to attend MIPCOMMajor Platform Iqiyi and facebook to attend MIPCOM

Tv Events | Paris | 03/10/2018

Major Platform Iqiyi and facebook to attend MIPCOM Reed MIDEM announces that Dr Gong Yu, Founder & CEO of iQIYI; Matthew Henick, Head of Content Planning and Strategy at Facebook and Paresh Rajwat, Director of Video at Facebook are joining the MIPCOM 2018 Media Mastermind Keynotes stellar line-up.

As part of the China Country of Honour’s conference programme at MIPCOM 2018, Dr Gong Yu will deliver a keynote in the Grand Auditorium on Tuesday 16 October at 4.40 pm.

Dr. Gong founded iQIYI in 2010 and has been its Chief Executive Officer ever since. Under his leadership, iQIYI has grown into the country’s largest video and entertainment platform both in terms of user base and viewing time.

In 2017, Dr. Gong announced a strategic mission for iQIYI to become “A technology-based entertainment giant that brings fun and joy to people and their families”,under which the company has been transforming from a streaming service provider to an entertainment empire with products and services across the whole spectrum of the entertainment industry.

On Wednesday 17 of October, Facebook’s Head of Content Planning and Strategy Matthew Henick and Paresh Rajwat, Director of Video, in tandem with a special guest, will discuss Facebook’s evolving video strategy following the global roll-out of the platform’s flagship video destination, Facebook Watch. They will discuss how Facebook is developing social video experiences in Watch that encourage interaction between fans and creators, and will unveil new content updates that underpin this strategy, that mark the platform’s international arrival.

Matthew Henick leads content strategy and investment for Facebook and Instagram. In this role, Matthew’s team brings together strategy, analytics, deal-making, programming and marketing functions to use content as a growth lever for products across the family of apps. Before Facebook, Matthew was Head of BuzzFeed Studios where he spearheaded BuzzFeed’s development and exploitation of IP on traditional and digital platforms. Matthew co-founded one of the first ringtone companies in the United States while in high school and has previously written for Pop Up Video (he was the Katy Perry expert) and worked for Judd Apatow on movies like Super Bad and Step Brothers. A graduate of the Peter Stark Producing Program at USC, Matthew has always operated at the evolving intersection of media and technology, advising and investing in companies in the advertising, apparel and sports marketing space.

Paresh Rajwat is the Director and Head of Video Products at Facebook, where he oversees Facebook Watch, Live, social video and other video innovations. Prior to leading the video team he spearheaded Facebook’s India product strategy and grew it to be one of the largest markets for Facebook. Paresh has also led Search and News Feed monetization product during his time at Facebook. Prior to Facebook, Paresh held several leadership positions at leading tech companies including Apple, Criteo, Yahoo! and Microsoft.

The MIPCOM 2018 Media Mastermind Keynote line-up already includes Tim Davie, CEO of BBC Studios; Josh Sapan , President and CEO of AMC Networks; global phenomenon in food, television and campaigning Jamie Oliver; Kay Madati, Vice President and Global Head of Content Partnerships, Twitter; ITV’s CEO Carolyn McCall and MIPCOM 2018 Personality of the Year Issa Rae, Creator, Producer and Star of HBO’s hit show ‘Insecure’.

This year, MIPCOM takes as its overarching conference theme “THE BIG SHIFT,” which sets out to examine the paradigm shifts affecting content creation, distribution and monetisation – a topic that will be tackled by a string of top-level industry figures.



FormatBiz



Italian News

  • Los Angeles - 23/05/2019  LA Screenings: Lux Vide I Diavoli to premiere in the US: An Italian production will be launched for the first time during the Screenings in Los Angeles read more
  • Milan - 20/05/2019  Rai 1 talk show Che Tempo che fa recorded 4 million viewers : Canale 5 medical drama recorded 2 million viewers read more
  • Milan - 15/05/2019  Canale 5 to premiere All Together Now on May 16 in prime time: The two hosts are Michelle Hunziker and dj-rapper singer J-AX read more
  • Rome - 13/05/2019  Rai 1 Talk Show Che Tempo Che Fa announced the early closing: The host Fabio Fazio in the middle of a political controversy with the right part  read more
  • Milan - 10/05/2019  Rai 1 drama Mentro ero via closed with 5.3 million viewers on Thursday May 9: The last episode starring Vittoria Puccini achieved a very good result on pubcaster read more
  • Milan - 09/05/2019  Champions League Ajax-Tottenham conquered 5.2 million viewers on Rai 1: Canale 5 talk show recorded 2.3 million viewers with an audience share of 14.5% read more
endless love Kidnapped love

Tv Events

  • Zaghreb - 23/05/2019  Nem 2019 a rich panel of guests to be present in Dubrovnik from 10th to 13 June: We are less than a month from the beginning of the biggest regional event dedicated to the TV industry in CEE  read more
  • Los Angeles - 22/05/2019  Natpe announces LA based streaming plus with 4 major streamers: Cbs All Access, Hulu, Netflix, YouTube all confirmed to address delegates in July read more
  • Budapest - 15/05/2019  PITCH & PLAY LIVE! Selection Committee revealed: The deadline for all entries is May 31, 2019 and the event will be held in Natpe Budapest read more
  • Zaghreb - 08/05/2019  Nem 2019: announced the presence of Jessica Alba and Gabrielle Union: Unveiled the full agenda of the upcoming event held in Dubrovnik next June read more
  • Zaghreb - 03/05/2019  Nem 2019 the biggest event in the CEE is approaching in Dubrovnik: The biggest and most beautiful TV-industry event in the CEE region is returning soon read more
  • Sofia - 03/05/2019  CEETV and TVBIZZ very pleased with the inaugural PITCH&PLAY FORMATCASE: The screening event launched before MIPTV Event in Cannes  read more
natpe budapest rosy