Endemol Shine format My Kitchen rules in New ZealandEndemol Shine format My Kitchen rules in New Zealand

Format | London | 27/09/2018

Endemol Shine format My Kitchen rules in New Zealand Endemol Shine International today announced they have renewed their deal with Televison New Zealand for the hit reality series My Kitchen rules Australia in a deal negotiated by Endemol Shine International’s Sales Director Australia and New Zealand, Lyle Bettson-Barker.

Cate Slater, Director of Content of TVNZ stated: “MY KITCHEN RULES is one of TVNZ’s most popular programmes on air and on demand. We’re delighted we can continue to bring MKR AUSTRALIA to our viewers and can’t wait to celebrate MKR’s 10th birthday in New Zealand next year.”

Cathy Payne, Chief Executive of Endemol Shine International stated: “ESI are very happy to be partnering with TVNZ once again on Seven’s MY KITCHEN RULES AUSTRALIA in New Zealand. MKR Australia has had phenomenal success at home and continues to captivate audiences around the world”.

Commenting, Therese Hegarty, Director Content Distribution & Rights for Seven Studios said: “We are delighted to see My Kitchen Rules Australia continue to resonate in global markets. Our distribution partnership with Endemol Shine is one to be proud of and we look forward to working with the team at TVNZ as they broadcast our 10th anniversary season in 2019”.

Airing on TVNZ 2 in New Zealand, MY KITCHEN RULES is a format created and produced by Seven Studios for the Seven Network, Australia’s most-watched television network, and distributed internationally by Endemol Shine International. MY KITCHEN RULES AUSTRALIA travels Australia with the aim of finding the best home-cooking team. The teams of two battle from their own kitchens in each state of Australia. The aspiring chefs have to impress judges with unique culinary tricks and the use of local ingredients in their dishes. The contestants will also have to transform their home into an instant restaurant for one pressure-cooker night, working against the clock to deliver a winning dining experience.

MY KITCHEN RULES AUSTRALIA Season 9 was both the Seven Network’s and TVNZ’s No. 1 competitive reality programme in 2018 to date. It averaged in Australia over 1.7 million metro and regional viewers with an average free-to-air share of 24.7% for total individuals, and in New Zealand had an average audience of 262,100 New Zealanders and a 25.8% share in its target demographic of all people aged 18-49.

Sold across over 170 countries, the series has also been adapted locally in New Zealand by TVNZ as well as UK, USA, Germany, Belgium, Denmark, Norway, South Africa, Georgia, Lithuania and Serbia.

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