FOX Alternative Entertainment (FAE), FOX Entertainment’s in-house unscripted studio, unveiled two new series created by the company under its International Unscripted Format Fund: the celebrity competition Beat My Mini-Mes (working title) for TF1 in France, and the dating program Marriage Market (working title) for Germany’s ProSieben. The announcement was made today by Allison Wallach, President, Unscripted Programming, of FOX Entertainment.
Jointly developed by FAE and TF1, Beat My Mini-Mes is a big studio competition series where celebrity singers face off while surrounded by talented children who are all wearing the same outfit as they are, like mini-mes. After multiple rounds of stunning and hypnotizing performances, only one kid will help their team be crowned the winner. Co-produced by TF1 Production and FAE, Beat My Mini-Mes will premiere later this year.
Marriage Market is a dating reality series and a social experiment that sees parents select their child’s husband or wife in a dedicated market where other parents have decorated booths according to their own kid’s personality. The parents and newly introduced couple then live all together in a house, where the kids get to know each other under the close watch of their parents. Premiering in the second half of this year (TBC) on ProSieben and on Joyn, Marriage Market was developed by FAE and ProSieben, which will produce with Cheerio Entertainment, a Seven.One Studios company.
Created and financed by FOX, both the Beat My Mini-Mes and Marriage Market formats are owned and distributed by FOX Alternative Entertainment.
“We specifically designed this Format Fund to partner with international buyers to identify, develop and introduce new programs that expand FAE’s slate of owned content and, in success, serve as a platform for future success on FOX in the U.S.,” said Wallach. “In Beat My Mini-Mes and TF1, and Marriage Market and ProSieben, we have the perfect combination of what we’re striving for with this initiative - unique formats with unlimited potential on a global scale and great partners with an impressive track record of innovation.”
“We are thrilled to bring Beat My Mini-Mes to our viewers. I am totally convinced this fresh and original show has a perfect family co-viewing purpose for our entertainment prime time slots. And what a great collaboration with FOX! Pooling our creative resources has allowed us to produce a rarely seen amazing and impressive show,” said Julien Degroote, Executive Vice President, Content Development, TF1 Group.
Hannes Hiller, Senior Vice President for Content Development at ProSieben and SAT.1, added: "Marriage Market gives the dating genre a fresh, special twist: the idea of having parents or family members look for partners for their children is as provocative as it is exciting. We are proud to produce the new FOX Alternative Entertainment reality show Marriage Market in an unprecedented partnership for Joyn and ProSieben. This great creative exchange with the US colleagues offers completely new possibilities for the formats market.”
As part of FOX Entertainment’s strategy to build and diversify its portfolio of content and revenue streams, in 2021 FAE launched the International Unscripted Format Fund to identify intellectual property for the global market. The fund invests in and develops internationally originated unscripted program concepts ranging from reality-competition and variety series to dating and other genres for provincial networks and platforms. In providing local broadcasters cost-effective programming, FAE will co-produce series selected by the fund with each series’ partner. Other series originating from the Fund include The Big Deal for Ireland’s Virgin Media Television in partnership with Dublin-based BiggerStage and the celebrity performance competition The Masterpiece (international format: Celebrity Masterpiece) for Workpoint in Thailand.