Laura Ghisiglieri to lead BB Media office in LA

Laura Ghisiglieri to lead BB Media office in LA
BB Media, Data Science and Market Research company just opened its office in Los Angeles.
Laura Ghisiglieri, Global Development & Marketing Director, will lead the business in LA. Her focus will be to develop business opportunities in the market, visiting existing US clients and developing new ones.

“We are in the midst of very interesting times for our industry. I am delighted to lead the international expansion of BB Media. We already have several clients based in California and they will benefit from having us closer while we also build new relationships. I’ll be able to help them in their strategic decisions with insights of the streaming landscape as well as metadata to enrich their products. We are seeing a very exciting future ahead of us!” said Laura Ghisiglieri.

BB Media is active in 8 countries: United States (Miami and Los Angeles), Italy, The Netherlands, Brazil, Mexico, Argentina, Colombia and Ecuador. The company currently monitors more than +4,500 streaming platforms in +190 countries, its prices, plans, bundles, offers, partnerships with third parties, streaming availability and consumption figures, as well as demand metrics and metadata for every title, movie and tv show in existence.

United States is the country with the most content, having 484,730 unique titles in the US streaming services; followed by United Kingdom (198,436 titles) and Korea (183,412 titles). An interesting fact about US titles is that most of them are AVOD, while UK and Korea have most of its titles under a TVOD model. This shows that US platforms are betting on monetization through advertising.

As expected, United States is also the country with the most original titles. The majority of theseModel and have great international repercussions. The majority of theseModel and have great international repercussions. Titles like “The Last of Us” (HBO MAX original), “We have a Ghost” (Netflix original) and “The Banshees of Inisherin” (HBO MAX original) are the most popular around the world nowadays.
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