Content Americas opened its doors at the Hilton Hotel in Miami with approximately 1,500 participants, and 500 buyers.
The event organized by C21 International that replaces NATPE offered many sessions on the first day, starting with the panel Content Trends 2023. According to the last Omdia data, there are more than 1,500 FAST channels in the USA. Revenues collected from the fast-growing service option are expected to reach $12 billion by 2027 and the projections focused on the growth of the streaming business, sees a 10% annual growth rate as people continue transitioning from Pay TV. The data also reveals that TV series continue to attract and retain users. The Latam region celebrated the highest revenue growth rate in 2022, at 22%.
According to Ampere Lat Am has seen a boom in the export of its original content.
“While the local market is slowing, the export market is increasing significantly. The last few years we’ve seen a very big upswing in the export of Latin-produced content to non-Latin markets, up by 96,000 hours in the last four years. Overwhelmingly, that is romantic drama and romantic comedy,” Guy Bisson said.
The US is, unsurprisingly, the market acquiring most hours of local Latin American content followed by Spain and, rather surprisingly, Poland. Despite the US bringing in the most hours of original Latin American content, the imported Latin titles perform significantly better in the Spanish market, according to Ampere’s findings.
Additionally, Bisson earmarked the MENA region and German-language markets as promising emerging regions for Latin American content. “Some of those unusual markets that are not among the top 10 importers might be opportunities to serve even more Latin content because they love it but they haven’t got enough of it,” he said.
On Day 1, streaming trends were discussed in detail by the CEO of ViX, Pierluigi Gazzolo, and Co-CEO of Propagate Content, Ben Silverman. According to Gazzolo, since its launch six months ago, ViX has exceeded the company's expectations. The company hopes to continue expanding into other Latin American countries and to make culturally driven stories that appeal to Latin American viewers.
US studio Propagate Content – Ben Silverman, whose credits include US telenovela remakes Ugly Betty and Jane the Virgin – established a Spanish-language division last year.
The company has made Mexican drama Rebelde and Latin music competition format La Firma for Netflix, plus horror-comedy Pinches Momias for new TelevisaUnivision streamer Vix+, with which it has a first-look deal.