Rai 2 launched a new reality series Io & Te - Insieme a tutti i costi on Saturday, January 14 at 2pm. It debuted with 301k and an audience share of 2.2%.
In each episode, an "unlikely" pair of showbiz personalities, each with different tastes and habits, are forced to spend an entire weekend together to get to know each other and enter each other's world through a series of "experiences" provided by BANCOMAT.
The couples starring in the four episodes are fashion designer and showman Jonathan with Japanese chef Hiro, young influencer Nicole Rossi with TV host Patrizio Roversi, singer and presenter Jo Squillo with "Baffo," the famous telemarketer Roberto da Crema, and finally, comic actress Valeria Graci together with host Gianpaolo Gambi.
The format was conceived and produced by the Branded Entertainment Department of Fremantle Italia with Rai Pubblicità for BANCOMAT S.p.A.
