The stand will be located at C.20 in front of the steps of the Palais des Festivals.
The two-floor structure is a responsibly built, re-usable and unique construction made of wood – comprises more than 500m2 of floor space complete with meeting rooms, reception area, multiple terraces and hospitality areas.
Created by Romain Larue from Orati and designed by architect Nicola Spinetto, the entire build uses Cross Laminated Timber - an innovative technology that stands out for its strength, versatility and sustainability.
The construction will completely optimise brightness throughout its central patio area and terraces and will be home to Banijay’s 250+ MIPCOM team; with the sales division on hand to offer stand-out titles to clients from a catalogue of more than 130,000 hours.
Cathy Payne, CEO of Banijay Rights, the global distribution arm of Banijay, said: “It has been three years since Banijay has exhibited at MIPCOM and our first major market since the acquisition of Endemol Shine, so we felt it important to present ourselves in a very prominent way.