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María Rúa Aguete (OMDIA) discussed with Lars Blomgren (Banijay) about TV trends in Spain during Conecta Fiction & Entertainment

María Rúa Aguete (OMDIA) discussed with Lars Blomgren (Banijay) about TV trends in Spain during Conecta Fiction & Entertainment
At Conecta Fiction & Entertainment (Toledo, June 21-24, 2022) during the panel titled Global Fiction TV Trends, Consumer Choices & The Future of Fiction TV in a streaming world, moderated by María Rúa Aguete, Senior Research Director Media & Entertainment, OMDIA (UK) with
Lars Blomgren, Head of Scripted, Banijay (Sweden) was highlighted the growing importance of Spain in the fiction drama.

In particular, was evident the big presence of Banijay in Spain, especially as main partner in co-production.
"Spanish-language titles have become the most coveted non-English language content for US SVoD providers - noticed Aguete - The volume of Spanish-language content on US SVoD providers has increased since last year."

The series produced by Banijay Iberia’s Diagonal TV, RTVE and DeAPlaneta, in association with Netflix are many, such as the novel “Los pacientes del doctor García,” for which Almudena Grandes won the Premio Nacional de Narrativa 2018, based on her book, represents the first of her books to be adapted for television.
The story connects real and unknown events from World War II and Franco’s Regime, as it portrays the lives of characters who are impacted by the current affairs of both Spain and Argentina.
The series follows republican doctor, Guillermo García (Javier Rey), living in Madrid under a false identity following Franco’s victory in the Spanish Civil War. Directed by Joan Noguera (‘Isabel’, ‘Sin identidad’, ‘Mercado central’) and written by José Luis Martín (‘Isabel’).
Lars also discussed about the current challenges in the audiovisual space: “linear channels are struggling to justify investments that allow us to get to the creative level we want to be on. I see so many projects that have 10% to 15% or even 20% of the top financing missing. The challenge is that on the scripted side, budgets are higher but margins are lower.”
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