Assaf Gil is the founder and CEO of one of Israel’s most successful independent production companies, Gil Productions, and of its sister company Gil Formats – a content creator and distribution company.
Gil is one of Israel's veteran television producers with vast experience in all television genres. He began his TV production career in 1989, working as an executive producer for the Children Channel in Israel before founding Gil Productions in 1991.
Gil was one of the first to license international formats locally and was the Executive Producer of more than 70 shows on all broadcast channels during his 25 years in the industry, including Dancing With The Stars, MasterChef, One Born Every Minute, Under Cover Boss, Come Dine With Me, to name a few.
In August 2015, Gil launched Gil Formats, offering a number of new original formats including observational documentaries, game shows and reality TV.
What’s your best performing title?
Gil Formats has a variety of formats of different genres and our popular formats are Pregnant And Platonic which has just recently been picked up by a couple of European territories (we have not officially announced this yet so I can't mention the territories yet), Capturing The Moment, Life On Duty and Laughing All The Way To The Bank
Are you launching new formats at MIPTV or you are selling the old catalogue? Can you update us with it?
We're not launching this MIP-TV any new formats and my trip to the market will be both for following up with various clients and both in my second capacity of CEO of Gil Productions – acquiring formats for Israel. Gil Productions is producing nowadays many acquired formats like we've done over the 30 years of it's existence… the formats that we produce locally now are THE MASKED SINGER, MARRIED AT FIRST SIGHT, MASTERCHEF and SHARK TANK.- - all big hits for us.
What are the main genres or trend in Israel?
The popular genres that are working in Israel nowadays are reality competitions, entertainment shows and factual shows.