Paige, a former Vice-President, Acting SVP of A&R for the Universal/Motown Records Group, joins from her own Atlanta-based production business She’s A Movement Media Group, where she was CEO and Executive Producer for shows including talk show ‘Don't Cancel Me with Amara La Negra’ for Fuse Media and ‘Black Ink Crew’ for VH-1. Shante’ was also showrunner for ‘Beyond the Pole’ (WE tv).
Future Studios’ new Atlanta office will become the US hub for its content production activity. Responsible for original content such as Dating Different and Rakhis World as well as commissioned titles such as Gamesmaster for Channel4 and Meta, Future Studios productions currently reach 40.1m subscribers on Snapchat and the move is set to boost both its production infrastructure and creative development pipeline.
Signalling the businesses’ investment in local talent, production is soon to start on ‘Bling Life: Atlanta’ a digital-first spin-off show based on Future Studios successful ‘Bling Life’ series, which has an average audience of over 3 million views per episode on Snapchat.
“I am excited to be a part of the expansion of Future Studios into the city of Atlanta and look forward to bridging Future's existing brands with content embedded in the city’s culture” said Shante’ Paige, Executive Producer Future Studios.
“The Atlanta office was a no-brainer for us. The creative spirit and energy of the city perfectly aligns with the stories we love to tell and we are beyond thrilled Shante’ will be leading the charge, developing and producing incredible true stories for our lifestyle brands and beyond” said John Farrar, Future Studios Chief Creative Officer.
“Atlanta gives us access to the third biggest video production centre in the US as well as the ability to build close connections to an incredible pool of influencers, producers and celebrities, that will help us spearhead a new slate of premium non-scripted entertainment” said Al Brown, Vice President of Future Studios.
Future Studios’ parent company Future Publishing, the name behind iconic brands such as Kiplinger, MarieClaire and TechRadar, is also embarking on a recruitment drive as it seeks to boost its creative and support capacities across editorial, sales and production. Future Publishing has a $5.5bn market capitalization and boasts 240+ website, magazine and event brands that reach 1 in 3 Americans online every month.