Industry

ProSiebenSat.1 expands production business: more local content for Seven.One Entertainment Group

ProSiebenSat.1 expands production business: more local content for Seven.One Entertainment Group
Seven.One Entertainment Group, the entertainment company of ProSiebenSat.1 Media SE, is further expanding its content pipeline for local content with the establishment of a new Red Arrow production company in Germany. The latest creative forge, based in Cologne, will develop and produce entertainment formats for all Seven.One Entertainment Group platforms, among others, from 2022. 

The new production house will also realize format ideas from the recently concluded first-look deal with John de Mol's Talpa Concepts. The managing directors of the new production company will be Nadine Grünfeld, formerly Executive Director at Endemol Shine Germany, and Frank Kott, formerly Head of Production Show & Factual at Endemol Shine Germany.
 

Henrik Pabst, as Chief Content Officer of the Seven.One Entertainment Group and Managing Director of Red Arrow Studios, is responsible for the production business: "The new production unit is another affiliate within a short time, alongside the new production company for factual formats. We are thus expanding our national portfolio in the important areas of entertainment and factual in the German-speaking market alongside our established and very successfully running production companies Redseven and Pyjama Pictures. With Nadine Grünfeld and Frank Kott, we are gaining two experienced and creative program makers who love the best entertainment. The two have proven their years of expertise with numerous successful formats, including 'The Masked Singer'. Under their leadership, we will continue to successfully develop our important show production division.

As a digital group, ProSiebenSat.1 combines leading Entertainment brands with a with a strong Dating and Commerce & Ventures portfolio under one roof. We are consistently digitizing our TV business and at the same time using our entertainment strength to further expand our digital business areas. With this Group set-up, the company is continuously driving forward its diversification using its own strength.

We offer the best entertainment – whenever, wherever and on any device. From campfire formats like "The Masked Singer" to successful in-house productions like "Germany's next Topmodel - by Heidi Klum". We can address over 45 million TV households in Germany, Austria and Switzerland with our 15 free and pay TV channels. In addition, we reach around 33 million unique users every month with online offerings marketed by ProSiebenSat.1.
At the same time, we use our expertise in brand building for our two other business segments: With ParshipMeet Group, we have created a leading global player in the dating segment, that will significantly support our future growth. With our investment and commerce activities, we build digital consumer brands using our TV reach and advertising power and turn them into market leaders in their respective industries. We are a strong growth partner for digital companies. Behind ProSiebenSat.1 are more than 8,200 employees, who entertain and delight our audience and customerswith great passion every day.


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