Format

Mediawan & Leonine Studios bring innovative digitale format YOUTOPIA to France

Mediawan & Leonine Studios bring innovative digitale format YOUTOPIA to France
Mediawan adapts LEONINE Studios' unique digital event YOUTOPIA for France. The innovative format, which was awarded the NRW Media Prize for Development Policy Commitment last night, was developed by i&u TV - a LEONINE Studios company. The prestigious award honors audiovisual online content from Germany on the topics of development cooperation and global goals that succeeds in reaching new target groups via digital content and social media in an innovative way while achieving an extensive reach within the target group.

On November 5, the French version of YOUTOPIA will be livestreamed on YouTube for the first time, for a full day. Numerous renowned YouTube creators will move into a glass dome and welcome high-profile guests. Together they will create a colourful programme of challenges, environmental experiments, expert talks and a live concert. Supported by their community, by YouTube and the brand partners involved (SNCF, Accor, Garnier, Plantes Addict, Foodles, leboncoin, The Good Goods and Virgin Radio FR), the YOUTOPIANS will also collect donations for a non-profit environmental organization. YOUTOPIA is young, intelligent, visionary and a real entertainment highlight that draws maximum attention to the issues of climate change, environmental protection and sustainability. Participating YouTube Creators and celebrities in France include Henry Tran, Mike Horn, Swann Périssé, Doigby, Baptiste Lorber, Louise Mybetterself, Léa Camilleri, Natoo and many more..!

The second season of YOUTOPIA took place in Germany from September 1st to 5th and reached over 2 million viewers on YouTube and Twitch. As one of the biggest digital events, YOUTOPIA was a remarkable success in Germany. The live event in Germany was made possible through the cooperation with partners such as Vodafone, Toyota, OBI, eBay Kleinanzeigen, Bayer, H&M and ArianeGroup.


Photo: the talents from YOUTOPIA Germany: (f.l.t.r.) Kayla Shyx, Jacob Beautemps, Simon Will.
Copyright is: i&u TV/Leonine Studios




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