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Shine Iberia and Telemadrid unite the Nation with Vidas de Cine

Shine Iberia and Telemadrid unite the  Nation with Vidas de Cine
Banijay today announces Shine Iberia, a Banijay Iberia company, will produce Vidas de Cine (Open Air Cinema) in collaboration with Telemadrid.

A homage to the inhabitants of Madrid, Vidas de Cine will capture testimonies and stories from every district. The beloved actor and presenter, Florentino Fernández, will travel around Madrid speaking to communities and discovering anonymous stories which capture the essence of those living in the Spanish capital. The city is then invited to an outdoor screening to watch the compilation. From anecdotes of resilience to recognising a key individual, the audience will get an authentic insight into the lives of their relatives, friends, and neighbours.

Macarena Rey, CEO of Shine Iberia says: “The extracts showcased in Vidas de Cine are moving and emotional. By seeing the city through the eyes of others, the audience are reminded of the community of which they are part. Our lives can be so consuming, sometimes you forget to take time to appreciate and listen to those around you, and this show is all about celebrating that.”

James Townley, Global Head of Content Development at Banijay comments: “This is a truly heart-warming show, that not only brings communities back together but also celebrates the incredible people within them.  These nostalgic and highly emotional moments are something we can all relate to and, following the last 18 months, feel even more poignant.”

Banijay Rights holds distribution rights for Vidas de Cine which will broadcast on Telemadrid later this year.
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