Grande Fratello VIP premiered on Canale 5 with a +1.7% vs 2020's debut

Grande Fratello VIP premiered on Canale 5 with a +1.7% vs 2020's debut
Excellent debut for Big Brother VIP on Canale 5on Monday, September 13 at 21.40.

The  sixth edition of “Grande Fratello Vip” hosted by Alfonso Signorini, recorded 2.8mln viewers with an audience share of 20.7% share (which rises to 22.6% on the 15-64 year target group). A result that even exceeds the debut of last season by + 1.7% share.

During the evening, the show reached peaks of 31.8% share and 3.9mln total viewers.

Excellent results also on the young target group (15-24) with an audience share of 31.1% .

On social networks, the reality show generated 712,700 total interactions. In particular, on Twitter, the official hashtag #GFVIP was one of the most discussed topics of the day in Italy.

Giancarlo Scheri, Head of Canale 5 said:
«The most debated and mainstream program of the Italian TV is back. Competitors, commentators and presenter - characters of recognized character and passion -, a show that will involve the television audience and the social audience.
To Alfonso Signorini, with Adriana Volpe and Sonia Bruganelli, to the members of the cast, to the production staff and they promise a lively and intriguing GFVIP by EndemolShine Italy and Mediaset, the best of luck goes to Canale 5 for the new adventure and a big thank you for the splendid work that has just begun ».
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