ITV Studios’ talent format The Perfect Picture took home a prestigious bronze AMMA award in the Netherlands. The collaboration between ITV Studios Netherlands, RTL Netherlands, AdAlliance and Canon Netherlands secured a honorable third place in the category ‘Best Collaboration’. It’s hard to imagine a more natural branded content fit; after all, the program cannot do without the use of different photo cameras and lenses. For the past five seasons this partnership yielded both fantastic viewing- and sales ratings due to the use of in-program sponsorship, branded online content on the Canon channels and even exclusive 'The Perfect Picture gift boxes' made available at Kamera Express for selected Canon products.
The AMMA Awards are organized by MWG; the leading trade association in the commercial communication industry. Each year, MWG selects the best campaigns, most striking concepts and greatest talents for an AMMA Award.
About The Perfect Picture
Ten celebrities with a passion for photography compete against each other to show they have what it takes to step away from the spotlight and move behind the camera! Do they have the best eye for a great picture? The celebs must use their technical and creative skills to show they can take the perfect shot during remarkable shoots varying from landscape to fashion and from street to sports. Let yourself be inspired by the incredible pictures, each with their own stories... and challenges!