Mipcom organizer RX is making a raft of changes to the event, integrating it with MipJunior, and reprofiling the available exhibition space offering. This year, the event will transform the Riviera 8 Hall into a multi-purpose events venue, that will be spacious and light-filled to accommodate the Mipcom Opening Party, Women in Global Entertainment Lunch, a series of conference-led formats, and a networking lounge.
Moreover, MIPJunior will now take place during Mipcom (Oct 11-14) in the Palais des Festivals and will no longer be scheduled over the weekend exceptionally for 2021. MIPJunior conferences and networking will take place in a dedicated location in the Palais. The MIPJunior Screenings Library will be integrated into the Digital Mipcom platform. Participation at MIPJunior will offer as part of Mipcom and will not require a separate registration.
"I wanted to update you on some important changes we are making to Mipcom affecting the exhibition layout for 2021 as well as the schedule and format of MIPJunior. For many of us, Mipcom 2021 will be the first international TV trade market we attend live in nearly 18 months and we want to make sure everyone who wants to be there, can be there. We are responding to the unique challenges of planning for a major exhibition in the current circumstances, with the end goal of ensuring a flexible and vibrant marketplace for everyone participating in Cannes this October," Lucy Smith [in pic], Mipcom & MIPJunior Director, said.
"We understand that plans put in place earlier in the year may need to be revised. In response, we are confirming a new show floor plan with a streamlined exhibition footprint. We are also offering all stand holders the flexibility to change the size of their stand if needed. We can also help with decoration and are offering a selection of turnkey decoration solutions of different sizes tailored to fit needs and budgets," Lucy Smith added.
Mipcom 2021 will be supported by a new digital extension, designed not as a virtual market, but as networking, discovery, marketing, and lead generation platform that can be used by everyone in Cannes, as well as those of you who are not able to travel, allowing to connect with the Mipcom community onsite. The MIPJunior Screenings Library will be integrated into the Digital Mipcom platform.
Mipcom, in association with parent company RX and the City of Cannes, is implementing a coherent and comprehensive program of safety measures in response to Covid-19. These measures are updated on a regular basis. "Again, our absolute priority this year is supporting the industry in getting back to in-person business, in whatever format works best for your business. We can’t wait to welcome you all back to Cannes for this long-awaited opportunity to re-connect face-to-face," Smith stated.