Banijay today announces Drag Me Out, a new entertainment format from Mastiff Denmark, which sees drag artists transform celebrities into gender revolutionaries.
In Drag Me Out, a recurring posse of the most legendary drag artists on the scene compete to create fabulous personas for well-known celebrities. For the drag stars, professional pride is on the line, with one artist leaving each episode, culminating in the final show where the winner will be crowned.
To win, the drag mentors must unleash the celebrities alter-egos, bringing out their natural performer, and helping them to push their personal boundaries with curiosity and plenty of self-irony. Most of all, they must entertain in drag throughout the extravaganza in high-energy lip sync battles, comedy performances, dance shows and more.
Drag Me Out will launch on TV 2 Zulu in Demark during the week of Copenhagen Pride at the beginning of August, and is available for adaptation internationally.