In just 6 months after its launch, discovery + has already conquered a leading role in the oct services market, tripling the hours seen and involving a new audience thanks to a subscriber base made up of 80% under 45 and for most of them female and an offer that is enriched every month with about 15 new titles. Data strengthened by an ever-increasing loyalty of users as shown by the phenomenon "Love Island Italia", the most viewed program ever on the platform that has almost doubled the consumption of the average of the previous weeks and generated millions of visits and impressions on all platforms where it is here I'm.
It is a season that on the editorial offer front shows a unique vitality and dynamism thanks to new titles, new formats and new faces: in fact, the percentage of production of unpublished programs is 30% compared to last year's schedule, with 35 new Italian talents launched. Numbers that go hand in hand with an increasingly solid linear portfolio at the third position per share - at 7.3% in 24 hours on individuals - thanks to the first part of the year that recorded 9.3% of share on the commercial target 25-54 years. The month of June was particularly positive, despite strong competition, with the portfolio having an 8.4% share which rose to 10.2% on the 25-54 commercial target. Nine stood out as always, the best figure ever with 2.4% on the 25-54 target - eighth national position - and prime time at 2.2% with growth of + 21% and Real Time, especially in prime time, where with 1.3% it grows by + 4% on individuals, and with 2.1% it grows by + 11% on women 15-54.