All3Media International has signed its first format licence for idtv’s ratings-hit reality entertainment series The Traitors, it announced today, as VTM in Belgium orders a local adaptation.
VTM has commissioned The Traitors, which brings together celebrity contestants for a nail-biting psychological adventure where treachery and deceit are the name of the game.
The deal follows the success of the original Dutch version, which debuted on RTL4 in March and has already been commissioned for a second series. Produced by idtv and All3Media, and airing under the local title De Verraders, the series won a share of more than 40% of RTL’s target audience.
In The Traitors, the celebrity contestants move into an atmospheric location with the goal to work as a team to complete a series of challenging missions to earn a cash prize. The catch, however, is that three of the contestants are traitors who will attempt to deceive and manipulate their way to the prize instead of sharing it amongst the group. As this gripping psychological game plays out, the celebrities must do everything they can to identify the traitors in their midst before it is too late.
The format has also been optioned by Tower Productions for German/ German speaking territories and by Studio Lambert in the UK and USA.