All3Media is launching a new format The Traitors.
The show, is a nail-biting new psychological reality show in which treachery and deceit are the name of the game. 18 contestants move into a majestic castle. Their goal? Work as a team to complete a series of missions to earn money/silver bars for their bank. The catch? Three of the contestants are traitors who will attempt to deceive and manipulate their way to the prize instead of sharing it amongst the group. In this gripping psychological format, will they be unmasked in time?
The format premiered last Saturday, March 13, on RTL4 in the Netherlands with the original title of De Verraders.
Produced by IDTV /All3Meida and POSVIDEO the show achieved a very good result with 1.5 million viewers and an audience share of 35.2% share in the commercial group 25-54.