ITV launches a new format a spin-off from hit show The Voice: The Voice Rap. A digital first music competition developed specifically for the younger audience. In this newest version, the mic is given to the most unique, talented and aspiring rappers. From Hip Hop to Mumble Rap, and Reggaeton to Pop music. Talents will have to give it their all to impress the coaches with their distinctive style, rhythm and poetry. The format has already been picked up by Turkish SVOD platform Exxen, where it will launch later this month and is being produced by Acun Medya, who also produces The Voice and its spin-offs in Turkey, Greece and Mexico.
The award-winning format that celebrates its 10-year anniversary, continues to prove its power with strong performances for all its versions across the globe. The Voice franchise has a total of 133 adaptations across the globe, making it the biggest and most adapted format in the non-scripted global marketplace to date.
About The Voice Rap
In this brand new spin-off we open up The Voice-stage for aspiring rap talent across the globe. Featuring the amazing Blind Auditions and other rounds added with rap specific challenges, these talents will have to give it their all to sway the coaches with their own style, rhythm and flow. From Hip Hop to Mumble Rap, and Reggaeton to Pop music, the show will showcase a diverse line-up of world’s most streamed music. Four iconic coaches from distinct rap music genres will take their place in the red chairs, trying to find the new rap phenomenon.
SVOD platform Exxen launched in January 2021 in Turkey. The programming includes a mix of acquisitions and locally produced shows - from factual to competitive reality. Part of Acun Medya, it's aimed not only at local Turkish audiences but also reaches to Turkish diaspora globally.