Industry

Media Ranch's horsepower format incubator to launch a third edition with TF1 and Quebecor Content

Media Ranch’s horsepower format incubator is set for a third edition, with Quebecor Content returning as a partner and La Fabrique des Formats and France’s TF1 coming on board.

Horsepower is a French-Canadian format incubator aimed at creating exportable unscripted TV formats. Participants are tasked with developing an original format and will have the opportunity to pitch to Quebecor Content, and its various channels, as well as TF1.

As part of the mentorship, the participants are paired with seasoned global format professionals. Horsepower 3.0 is seeking candidates from within Quebec, from all business sectors. Those interested should contact Media Ranch directly via mediaranch.tv/horsepower. Submissions are accepted now until February 28.

The incubation process will begin on March 15, with four months of intense workshopping and a goal to create trained expertise in Québec. By the end of the process, eight fresh, exportable unscripted formats will be ready for distribution.

Media Ranch’s Phil Kalin-Hajdu, head of content and storytelling, will provide mentorship support for the project with input from the company’s Amsterdam-based senior VP, Tanja van der Goes, and Media Ranch founder, president and executive producer, Sophie Ferron.

In addition to the mentors, both Quebecor and TF1 will give workshops.

The winning format will receive co-development funding from Quebecor Content and TF1, and Media Ranch will manage production and global distribution. Formats created by remaining candidates may also be developed and distributed.

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